Yoko Ono Lennon Teams Up With Hard Rock and WhyHunger to “Imagine” a Future Free From Hunger

Hard Rock is kicking off the season of giving by helping to nourish children and families worldwide with IMAGINE THERE’S NO HUNGER. Inspired by John Lennon and his iconic song “IMAGINE,” the global campaign strives to turn his dream of a world with no hunger into a reality. For the eighth year, Yoko Ono Lennon joins Hard Rock International and WhyHunger in support of that mission. Proceeds from Hard Rock’s campaign will directly benefit WhyHunger and its grassroots partners worldwide, working to advance long-term solutions to hunger and poverty by supporting community-based organizations that empower individuals and build self-reliance.


“Hard Rock’s IMAGINE THERE’S NO HUNGER campaign challenges us to help change the lives of hungry children and families all across the globe,” said Yoko Ono Lennon. “Together, we can work to create a hunger-free existence for all, and realize the peaceful world my husband, John Lennon, envisioned.”


With Hard Rock’s support through the years, IMAGINE has helped communities grow enough food to provide more than 9.8 million nutritious meals in 31 countries. The campaign has supported programs that taught more than 47,800 community members techniques for sustained food production and has raised more than $6.8 million to help fight childhood hunger. 


“Through the IMAGINE campaign, we are taking action and fighting for the worldwide human right to nutritious food,” said Hamish Dodds, President and CEO of Hard Rock International and Global Ambassador for WhyHunger. “With the help of all of our guests, Yoko Ono Lennon and the team at WhyHunger, we can make a difference with real, sustainable solutions.”   


“We have seen firsthand the impact teaching young people how to grow their own food can have on families and communities around the globe,” said Noreen Springstead, Executive Director, WhyHunger. “Together with our partners Yoko Ono Lennon and Hard Rock International, we can meet our goals and help raise millions to end worldwide hunger and poverty.” 


Show Your Support 

True to Hard Rock’s mottos, “Love All – Serve All” and “Take Time to be Kind,” philanthropy has been the soul of the brand since its founding in 1971, and now guests can join in the fight against childhood hunger and poverty. Beginning on Monday, November 2, 2015, Hard Rock will offer limited-edition IMAGINE THERE’S NO HUNGER merchandise, including a bracelet and T-shirt. For a $2 donation, guests can choose from an assortment of colored bracelets with 100 percent of funds raised benefiting WhyHunger. Additionally, 15 percent of the retail price of the IMAGINE T-shirt, which features the inspiring words “IMAGINE THERE’S NO HUNGER” alongside a peace sign, will benefit WhyHunger. Merchandise is available for purchase at Rock Shops at Hard Rock Cafe, Hotel and Casino properties around the world and online at www.hardrock.com.  


Stay to Give Back 

Guests and fans of Hard Rock Hotel & Casinos are invited to let their wish be heard with the IMAGINE THERE’S NO HUNGER Wish Tree. Guests can make donations in the Rock Shop for a Wish Tag, then write wishes down and place it on the hotel’s Wish Tree. Funds raised through the purchase of each Wish Tag will go directly to support sustainable agriculture education and nutritional feeding programs around the world, through the partnership with IMAGINE.  Wish Tag donations can be any amount, including $2 to feed a child for a day, $5 to feed a child for a week, $10 to start a family or community garden and $20 to start a school garden program.  


As part of the 2015 IMAGINE THERE’S NO HUNGER campaign, Hard Rock encourages fans to show their support by using the #ImagineNoHunger hashtag on social media. Whether sharing photos of Hard Rock’s IMAGINE merchandise or how they support the IMAGINE campaign, Hard Rock looks to its guests to join the fight and utilize the #ImagineNoHunger hashtag in their social media posts this season.


For additional information on the IMAGINE program, visit www.hardrock.com/IMAGINE.



Calondra McArthur